NIFT Delhi, a renowned institute for fashion and design, has a thriving ecosystem that nurtures creativity, innovation, and networking opportunities for its students. As a NIFTian, you are exposed to a vibrant community of creative minds, which can lead to exciting collaborations and projects. Sylph Creatives, an in-house publication of Sylph Consultancy, has tapped into this rich talent pool by collaborating with NIFT’s best alumni, Shambhavi Deo and Akshita Saxena, for their creative projects.
Shambhavi Deo: Crafting the Initial Magazine Layout for Sylph
Shambhavi Deo, who secured an All India Rank of 35 at NIFT Delhi’16, designed the initial magazine layout for Sylph from scratch. Her exceptional design skills and creative vision helped shape the visual language of the magazine, setting the foundation for its unique identity. Shambhavi’s contributions played a crucial role in establishing Sylph as a trusted guide for navigating the creative industry, crafting a narrative that resonates with the audience.
Akshita Saxena: Bringing Sylph’s Brand Artwork and Stamp to Life
Akshita Saxena, who was the best illustrator in her batch and later became NID AIR1, created Sylph’s brand artwork, bring Sylph’s concept from Shakespere’s plays and Alexander Pope’s poems into life, she hand sketched on a digitiser. In mystical world, Sylph was a fairy-like creature, while in the worldly realm, she was a headstrong woman. This symbolises the feminine energy Sylph represents. She also designed stamp (Inspired by the violet-tailed Sylph Bird), Her artistic prowess and attention to detail brought Sylph’s visual identity to life, contributing to the brand’s success.
The Power of Creative Networking:
Being a NIFTian exposes you to a vast network of creative professionals, which can lead to exciting collaborations and opportunities. Sylph Creatives’ projects with NIFT alumni are a testament to the power of creative networking. By connecting with fellow alumni and industry professionals, you can learn from their experiences, gain new insights, and contribute to the growth of the creative community.
The Impact of AI on Graphic Design:
Before the advent of AI, graphic designers spent days brainstorming themes, framing strategic messaging, deciding on tangible and intangible elements, color stories, maintaining brand image, typography, and style. However, with the help of AI, these processes have been streamlined, enabling designers to focus on creativity and innovation. Sylph Creatives has harnessed the power of AI to create digital artworks that reflect the brand’s unique identity and values.
NIFT Delhi’s ecosystem provides a fertile ground for creative minds to connect, collaborate, and grow. By being a part of this vibrant community, you can access numerous networking opportunities, learn from industry professionals, and contribute to the growth of the creative industry. Sylph Creatives’ work with NIFT alumni is a shining example of the power of creative networking and the immense potential that lies within the NIFT community.