1
The order you never heard about
An architect picked the lights for a client’s farmhouse last month. You never got a call. You never even knew it happened.
Where Your Best Orders Are Quietly Going
If any of these sound familiar, keep reading. If none of them do, you probably don’t need us.
2
The “price list?” message
Your ads bring messages. “Price list?” Then silence. The people who pay your prices never saw the ad.
3
The stall that went home on Monday
You paid for the stall, shipped the pieces and smiled for four days. On Monday it was packed up. So was the attention.
Architects don’t pick the best brand. They pick the one they remember.
And they remember what they keep seeing in the right places. A 400-page magazine on a UHNI family’s coffee table is one of those places. A sponsored post is not.
Here’s Who’s Already on the Table
Real brands. Real covers. Real stories Sylph has published. Here’s what was done, and for whom.
Luxury home furnishings
“A Journey Rooted in Craft, Built on Purpose”
- Who
- Sarita Handa, founder of the luxury home furnishings house that carries her name.
- What Sylph did
- A cover, and Mrs. Handa’s interview on heritage, integrity and the future of Indian craft.
Bespoke furniture
“Legacy in Every Grain”
- Who
- Kathgodown, the bespoke furniture house.
- What Sylph did
- A Collector’s Edition 2025 built around the brand: 116 pages, featuring more than 100 architects, interior decorators and real estate developers.
Kolkata · Italian furniture
“The Italian Supremacy of Progetto”
- Who
- Sanidhya Jain’s luxury furniture house, Progetto.
- What Sylph did
- Put Sanidhya on the cover, then told the story of how Progetto opened Kolkata’s first dedicated Italian furniture showroom.
Lighting · Six decades of craft
“The Power of Light”
- Who
- Ayush Gupta and Tanuj Gupta’s lighting house, Lumiere by Imperial.
- What Sylph did
- A cover story with the founders, and a feature on their chandeliers, wall lights and the projects they light for architects.
Premium surfaces
“Founders of Excellence”
- Who
- Saarthak Gupta, Lovish Goyal and Akshay Nirwan of Triveni.
- What Sylph did
- All three founders on the cover, and a feature on the studio where architects and UHNI and HNI homeowners choose their stone.
Marble · Since 2013
“Sculpting Timeless Spaces”
- Who
- Mr. Aftab, founder of JB Marble Decor.
- What Sylph did
- A cover, and a feature on the marble fireplaces and sculpted furniture his team carves by hand.
“Having our work published with an editor’s voice gave our firm the exact third-person authority we needed to close our largest UHNI project to date.”A Sylph client
What a Sylph Feature Does for Your Brand
- Brand equitySylph’s reputation beside yours reinforces your premium positioning. Your price reads as craft, not cost.
- Audience access60,000 to 70,000 copies a year, hand-delivered to UHNI and HNI homes. Read by more than 80,000 UHNIs and HNIs, and by the architects, designers and developers who specify for them.
- Visual storytellingOur editors write about your pieces in context: material, making, scale and finish. More than a product listing can ever show. You don’t write a word.
- Sales enablementA credential for showroom conversations, trade presentations and proposals to design studios: “As featured in Sylph”.
- A marketing asset you keepWhere your agreement allows, use the feature in catalogues, PR and your own channels. Cover placements also get a feature on Sylph’s Instagram, with more than 3 million views a month.
- Or a book of your ownSylph Consultancy’s Legacy Book™ series makes single-brand coffee table books. Or a custom Sylph edition built around your brand, like Kathgodown’s 116-page Collector’s Edition. Custom editions are printed in a run of 1,000+ copies for your own clients.
- One price. No agent.A fixed price, shown upfront. No haggling. No commission on top.
Why the Best Brands Pay to Be in Sylph
Not for one order. For what every buyer believes about their price, from then on.
01
Premium positioning
Sylph’s name beside yours tells buyers your price is about craft. A premium price stops looking expensive, and starts looking right.
02
A credential that sells
“As featured in Sylph” in your showroom, your catalogue and every trade presentation to a design studio.
03
Proof, even without a lead
Even when an order doesn’t come straight from the page, you can say Sylph has featured your brand. To every buyer, from then on.
Six decades in, Lumiere by Imperial still took the cover. Kathgodown built a 116-page Collector’s Edition with Sylph.
The ₹1.5 Lakh Nobody Tells You About
Lots of brands book magazine pages through an agent. Here’s the maths they never see.
₹4.5 lakhWhat the agent charges you
₹3 lakhWhat the magazine charges
₹1.5 lakhThe agent’s cut. Gone.
With Sylph there is no agent. You see the real, fixed price at the end of the check. That’s it.
How It Works. Takes 2 Minutes to Start.
1
Take the check
A few easy questions about your brand and who you sell to.
2
See your price
Where your brand fits, with one fixed price. Right there, on screen.
3
Book it
Smaller placements book online. Bigger ones start with a quick call.
4
We do the rest
Our editors write it. It lands in the next edition with room. Guaranteed.
Same Money. Three Ways to Spend It.
A Sylph feature
A page through an agent
An exhibition stall
Who sees it
UHNI and HNI homes, hand-delivered
Whoever reads that title
People who walk past
Who writes it
Sylph’s editors
Depends on the title
Nobody. It is a banner
How buyers read it
As a story about your craft
As a paid page
As one stall among many
What it costs
One fixed price, shown upfront
The page plus the agent’s cut
Stall, build, shipping, travel and staff
What you keep
A published feature for your showroom, catalogue and presentations
A page you paid extra for
Some photos and a stack of cards
Where it sits
Beside the architects who choose
Between other paid pages
In a hall full of other stalls
The Company You’ll Keep
Brands Sylph has featured include
On the same pages as designers like
Guaranteed publishing.
Every page in your package is published. One fixed price, no agent and no commission on top.
Is This for You? Let’s Be Honest.
Sylph is for you if
- You make furniture, lighting, decor or surfaces at a premium price
- You sell through architects and designers, or want to
- You have a finished collection and good photographs
- You want your brand known by name, not by discount
Sylph is not for you if
- You compete on the lowest price
- You want one page to fill the order book by next week
- You like to haggle. Every placement has one fixed price
- Your range is mass-market. Sylph’s editors only feature luxury work
Questions Brands Ask Before They Check
Is a feature an advert?
No. It’s an article. Sylph’s editors write it about your pieces, your craft and your story. Want an advert as well? Ask on the call.
Who actually gets the magazine?
UHNI and HNI homes on Sylph’s own list, and boardrooms, embassies and estates. 60,000 to 70,000 copies a year, across four editions a month, read by more than 80,000 UHNIs and HNIs. Every edition also features the architects and designers who work on those homes.
How much does it cost?
Every placement has one fixed price, from a quarter page to a full year. You see yours at the end of the check. No haggling, no agent.
What do I need to send?
Photos of your pieces and a few lines about the collection and your brand. No photos yet? Say so in the check.
Do I have to write it?
No. Send the material. Sylph’s editors write it and take it all the way to print.
Can I talk to someone before I pay?
Yes. Smaller placements can be paid online at the end of the check. Bigger packages start with a call with Sylph’s team.
When will it run?
Sylph publishes four editions a month. Once you book, your feature joins the queue for the next edition with room, in the order material arrives. Send it by the middle of a month and it usually runs the month after. Launching a collection or marking an anniversary? Tell us the date and we plan it to the edition.
Does Sylph turn brands down?
Yes. Sylph’s editorial board only features luxury work. If the pieces are right but the photographs are not, the editors ask for a re-shoot or choose the frames that work.
Can Sylph make a book just about us?
Yes. A magazine carries many brands. A coffee table book carries one. Sylph Consultancy’s Legacy Book™ series makes single-brand coffee table books on premium paper and in premium packaging. There are also custom Sylph editions with your brand on the cover, printed for your own clients, like Kathgodown’s 116-page Collector’s Edition. Both are planned on a call.
What is guaranteed?
Publishing. Every page in your package is published.
Be the Brand the Architect Already Knows.
Two minutes. See where your brand fits, and the fixed price. No call needed for smaller placements.
P.S. Somewhere this month, an architect will pick the lights, the sofas and the rugs for a very big home. The only question is whether they have seen your brand.
P.P.S. Every edition has a fixed number of pages, and places go first come, first served. The earlier you check, the sooner you run.